![]() These kits are not supposed to be sold directly to consumers, but some store owners do order OP kits for this purpose. FFG wins because their games are marketed for free with big events and people likely buy in the stores win because people are going to the store when they otherwise wouldn’t have and are potentially sold on more product. The idea is that FFG sends “kits” to stores, who put on organized events (usually on a digital calendar) to get people to come to the store and play a specific game. These include things like playmats, scenarios and promotional player cards. Although Organized Play is generally more applicable to competitive card games, where players need to organize to actually participate in tournaments, Fantasy Flight Games (FFG) has extended efforts to cooperative card games like Lord of the Rings LCG, Arkham Horror LCG and Marvel Champions LCG to provide “OP” promos.
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